by Sean Rasmussen on July 2, 2009
Content is king online. It brings you traffic via search engines, it brings you customers via pre-selling and direct selling, and it builds your brand and reputation. But, what should you write about when you create Online Content?
Writing website content, blog posts, and articles can help you and here are some tips to help you figure out:
• How content can help you.
• What can you write about.
Website Content
Beyond a landing page that directs people to various parts of your website, various content pages are important. Writing about your company and about your products is a good idea. Information and keyword rich pages will definitely help you with your SEO.
Product information pages and helpful articles related to your niche market are a great idea from a foot traffic perspective as well. Consider writing a features and benefits page for each of your products, case studies from past customers, customer testimonials, and helpful articles that help your existing customers as well.
Do you do a newsletter? Consider putting archives of your newsletter on your website as this will help people interested in reading the information and will drive search engine traffic to your site as well. Making your Online Content keyword rich (while also useful to readers) will benefit you in many ways!
Blog Posts
Write blog content about your latest products, about your promotion, to solicit feedback from your customers, and to spread news about the benefits of your product. Search engines love blogs because they’re updated regularly and if you do blogging well, it is also very interactive.
People will visit your blog and subscribe to it and they may link to it from other sites as well. This can help your website get more traffic and you can link to other pages of your site from your blog so you that you can increase the possibility of selling something to a blog visitor.
Articles
Posting articles on other websites about your products and the benefits of using them could drive traffic back to your site. Search engines will count any links on another site as a popularity link (which could increase your site’s rankings and indexing) and people visiting the sites that publish the articles may also visit the link.
Ideas For Online Content Are Everywhere!
If you want ideas on what to make blog posts, Online Content, and articles about, consider what questions people have about your product, consider what you’d like to know if you were considering buying what you’re selling and write articles that answer those questions.
Consider searching through article directories on your topic to see what other people are writing about. This can inspire some fresh topics and fresh spins on your topic. Look through your website analytics to see where traffic is coming from and answer the questions people ask that bring them to your site.
If you haven’t posted content to your sites lately, now is a great time to sit down and start planning for some new and fresh content. It could bring you new traffic and new profits!
by Sean Rasmussen on July 1, 2009
Private Label Rights Articles, or PLR articles, are packs of articles that are often written on a particular topic. When you buy these, you buy the rights to use them as is, or to modify them to suit your needs.
Private Label Rights Articles And Your Business
How can this benefit your internet marketing efforts? By giving you a variety of articles that you can use on your website or blog, and the ability to rewrite them and post elsewhere.
This can be a great timesaver. It is also economical. Large packs of articles can be purchased quite cheaply and many websites offering PLR articles allow you to sign up for a subscription plan that is even more economical.
Many entrepreneurs start a blog, or several blogs, as a marketing tool for their business. Often they do not have the time to create new posts on a regular basis and keep traffic coming to the site. PLR articles could be a good solution for updating your blog effortlessly.
PLR articles can be tweaked so that they’re posted on a hub page, a lens (such as Squidoo), submitted to article directories, used in email marketing, or even rewritten into a full length e-book that you can offer for sale on your site. There are a variety of different places they can be posted again and again, offering nearly limitless potential for promotion.
An added benefit of buying Private Label Rights Articles is that they can inspire you to create your own original content. If you are struggling for new approaches to a particular topic, you might just get a great new idea by reading someone else’s words.
Some Cautionary Advice
Remember that the major search engines such as Google and Yahoo do not look kindly upon website owners who post the duplicate content at more than one URL. The main purpose of buying PLR articles is to give you the ability to rewrite them before disseminating them across the internet.
Ensure that each keyphrase is written in a different way and the sentences do not use the same beginning words. For example, if the original sentence is “Do not make the mistake of putting all your marketing eggs into one basket” rewrite it to something like “It is a mistake to use all your online marketing dollars on only one strategy”.
You may want to further into optimising keywords and phrases in the articles you purchase. Unless they have been created specifically for your business, they will often not contain the most important keywords you’ve identified.
Rewriting the articles also ensures that your own style and voice are added. If you have created the majority of the posts on your blog, for instance, then adding content written by someone else may stand out as a glaring discrepancy. Consider at least writing a unique overview for each piece.
Content definitely helps you with every aspect of your online business and Private Label Rights Articles are a great way to post lots of content in a short amount of time. Do ensure that your site(s) contain quality over and above quantity and understand the rights of the packages you purchase.
Some packages are available in limited quantities (which works better in terms of not trying to publish something that has already been published 1,000 times) and some offer re-sell rights as well. Be sure you understand the scenario and the usage rights for the PLR package you purchase.
